You have outstanding products. You’re in the top-10 search results on popular search engines. Your customer service policies are fantastic, and you provide world-class support. Still, somehow, your users choose your competition when it comes to online sales. A quick look at your page views gives a totally different picture—you get more page views, but people do not want to buy from you. Fixing this is easy—especially with tools such as Elementor. Still, it is essential to know the whys and the hows before deciding to perform a DIY (Do-it Yourself) on your website.
Why does my website have a high bounce rate?
If you’re an e-commerce website owner with high page views but low dwell times, this indicates that your website has a high bounce rate. High bounce rates mean that even though your SEO game is on point, your customers move away from the page you want them to see before they make a purchase.
Using an analytics dashboard such as Google Analytics Dashboard. You can get many valuable insights from the “Audience Overview” tab. You see an average bounce rate, but that rate is for your entire website. To know where your users are going after they land on your website, you need to visit the Audience Overview Tab’s Behaviours section. Now choose Site Content and select All Pages from the drop-down menu. Choosing All Pages will display a page-wise breakdown of your website to see how each page is performing.
What can I do to reduce my website bounce rates?
There’s a slight problem here. You have all the information you need, but the visitors still seem to be shying away from your website. A question you need to ask yourself here is why. Here are the top 3 reasons why visitors abandon websites that can help you answer this valuable question:
1. Your website is ill-designed
No one likes an ill-designed, slow website. If your site takes too much time to load and has cluttered pages, it will just take too long for them to find the information they need.
Here are five simple guidelines that will help you create a great website:
Simplicity: Less is more. Keep your website simple and easy to understand
Hierarchy: Arrange the essential elements of your website in a way that users get drawn to them naturally
Consistency: Ensure that the look and feel of your website are similar all through.
Accessibility: Remember that not everyone is on a PC. A responsive website is a need, not a want.
Navigability: Users must be able to navigate through your website easily.
2. Your users do not know what to do on your website
Too many options, too much information and a lack of structure can confuse people and lead them to abandon your website altogether. See Amazon’s home page for the best example of a very usable website.
Some valuable tips to ensure users do not get lost on your website:
– Keep the navigation simple and visible at all times
– Be logical, intuitive and ensure that a new visitor feels welcome and not overwhelmed.
– Use internal linking and call-to-action (CTAs) to draw attention to parts you want them to visit.
3. Your site does not appear to be credible
A fundamental reason for high bounce rates on pages is the credibility of your website. Remember, an online visitor will see your website, not your store. You must ensure that your website looks legitimate and trustworthy, not something stuck together by an amateur. Give visitors options to get help and contact you in case of problems. Ensure that your website is secure (has an SSL or secure socket layer certificate) and validated by a community of users and other online portals.
Redesigning your website landing pages with Elementor
Armed with all this information, you are ready to redesign your website, but it seems like a daunting task, right? Well, it isn’t. If you’re a small business owner, your website is possibly running WordPress. Using tools such as Elementor, Divi, and many others, you can quickly create a compelling web page. Before we dive into it, lets get a small brief of WordPress and Elementor.
What is WordPress?
WordPress is a simple, free, open-source software that helps you make your own website or blog. WordPress powers nearly 500 million websites worldwide, making it the most popular open-source software on the web!
What is Elementor?
Wait—ele-what? No, not Elenor. Elementor is a WordPress plug-in that helps you quickly create a world-class website, even if you are completely new to web design. Although this tool is not a replacement for a full-scale design agency, it can quickly help a novice create a great, well-structured, compelling website without breaking the bank.
Here’s how you can make a great website with Elementor in 5 easy steps:
It is easy to create a website, but with tools such as Elementor, it is easy to create a great website in minutes! Lets begin the steps.
Step 1: Install the Elementor plug-in
Elementor is a WordPress plug-in. Installing Elementor takes a few steps and is super easy!
Log in to your WordPress dashboard and click on Plug-ins -> Add New
Type Elementor in the search box
From the list that displays, choose Elementor and click the ‘Install Now’ button
Once installed, click the Activate button to activate the plug-in That’s it! Elementor is installed and is ready for use!
Step 2: Create a great looking web page with Elementor
Creating a great landing page is as easy as installing the plug-in. Here’s how:
Click on Pages -> Add New
Click the Edit with Elementor button. The Elementor interface displays
You have two options here: You can either choose to create a page from scratch or use an existing template and quickly modify it to suit your needs.
Note: I LOVE the second option as it saves me a lot of time.
Click on the directory icon in the centre.
You will see a whole library of great ready-to-use designs. Choose the one you love, but ensure that it matches your need.
If you do not find something that suits your immediate need, do not worry. Pick the one you believe serves your purpose the best. You can easily modify it to suit your needs.
Step 3: Customize the page
Let’s make all the changes needed to ensure that your page works the way your users want it to:
Align the sections:
- Moving a section: Click the six dot icon and drag the section up or down to where you think it fits best.
- Deleting a section: Click the X icon next to the six dots to remove the section from your page.
Edit the content:
Editing the content on the page is easy as pie. Just click on the existing content modify text or images.
Edit the styling:
Editing the styling means editing colours, backgrounds, fonts and other stylistic elements of your page. Click the six dot icon on the section you wish to adjust, then click the Style tab to make changes. You can change colours, background elements, gradients and much, much more!
Step 4: Add new content types
Click the + icon next to the six dot icon if you wish to add new content. It is simple, easy and highly intuitive.
Clicking the + icon will open the content block list, which will allow you to add dozens of types of elements. Whether you wish to add an image carousel, social icons, alerts, videos or buttons, Elementor has it all. If you want more options, you can even think of switching to the Pro version for additional control.
Step 5: Hello, new landing page! Save and Publish
Every new page that you create using Elementor needs to be published and saved so your visitors can see it. To publish, simply click the Publish button on the bottom left, and you’re done!
Here is the mobile version of the published landing page. Doesn’t it look great !!!
That’s it! These five steps are all that it takes to create an outstanding new landing page or website that your visitors will love! This is one DIY task that requires no fancy design school or engineering degrees! Modern WordPress plug-ins have made it super easy to create a compelling, world-class website for just about anyone. All it takes is some imagination, few clicks and Bob’s your uncle! Remember, your website or your landing page is your storefront. All visitors who come to your website must be impressed by it at the outset, or you will lose visitors to your competition!